This training presented by Terry Harmer of NLC Training is designed for businesses at all stages of their life cycle. It will benefit those who are starting a business, but also those already in business looking for a new direction or introducing a new product or service.


What's involved?

The two training workshops will be delivered across 2 evenings online via Zoom:

Webinar 1: April 13th at 7pm - 9pm

Webinar 2: April 14th at 7pm - 9pm

The training aims to give participants an understanding of:

  • Profiling and segmenting your customers
  • Initial market research
  • Describing and defining your product or service 
  • Promoting your product or service 
  • Features, advantages, benefits of your product/service 
  • Your value proposition – from the customer’s perspective 
  • Pricing: costs, margins, promotional pricing strategies 
  • Setting sales/revenue targets 
  • Setting marketing objectives 
  • Getting the most from your brand 
  • Designing a piece of marketing material for the business 
  • Understanding the range of promotional items – from traditional methods to digital applications
  • Building relationships and rapport with the customer 
  • Cost, price and other reasons not to buy 
  • The sales process 
  • Selling online and offline 
  • Measuring and evaluating your strategies against key performance indicators 


Book your place

You can book your place by following the link below:

*Registration for this event has now closed

For any further information contact John Hassett at [email protected] or 087- 6555260. 

Once registered, a link to the Zoom Meeting will be forwarded with a reminder email on the day of the webinar. 

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Booking for this event has now closed.