This training presented by Terry Harmer of NLC Training is designed for businesses at all stages of their life cycle. It will benefit those who are starting a business, but also those already in business looking for a new direction or introducing a new product or service.

What's involved?

The two training workshops will be delivered across 2 evenings online via Zoom:

Webinar 1: October 12th at 7pm - 9pm

Webinar 2: October 13th at 7pm - 9pm

The training aims to give participants an understanding of:

  • Profiling and segmenting your customers
  • Initial market research
  • Describing and defining your product or service 
  • Promoting your product or service 
  • Features, advantages, benefits of your product/service 
  • Your value proposition – from the customer’s perspective 
  • Pricing: costs, margins, promotional pricing strategies 
  • Setting sales/revenue targets 
  • Setting marketing objectives 
  • Getting the most from your brand 
  • Designing a piece of marketing material for the business 
  • Understanding the range of promotional items – from traditional methods to digital applications
  • Building relationships and rapport with the customer 
  • Cost, price and other reasons not to buy 
  • The sales process 
  • Selling online and offline 
  • Measuring and evaluating your strategies against key performance indicators 

Book your place

You can book your place by following the link below:


For any further information contact John Hassett at [email protected] or 087- 6555260. 

Once registered, a link to the Zoom Meeting will be forwarded with a reminder email on the day of the webinar. 

Learn how to use Zoom

Related training

If you are interested in the above training, you may also be interested in other courses in this suite of training:

Booking for this event has now closed.