This 3-hour workshop will provide participants with tools to advance their business idea through various research stages in order to bring it to market, including their USP, competitor analysis, and buyer insights.

During this session, participants will gain an understanding of market research methods and their practical applications for their businesses.

Topics covered:

  • Target market definition
  • Market sizing
  • Buyer characteristics and behaviour 
  • Competitor research and analysis
  • USP (Unique Selling Proposition)
  • Customer discovery and market validation
  • Market research methods overview 

About the Tutor - Danny Sheahan:

Danny has been a market research professional since 1994, with experience at AXA Insurance, KOTRA (Korean Trade Promotion Agency), and his own successful market research business, Delve Research, established in 2004. Danny is an active member of the Market Research Society, The Marketing Institute of Ireland, ESOMAR and the Independent Consultants Group. He has delivered market research training to over 400 Irish start-up businesses.

Book your place!

You can book your place by following the link below:


For any further information contact Carrie O'Donoghue at [email protected].

Booking for this event has now closed.