This 3-hour workshop will provide participants with tools to advance their business idea through various research stages in order to bring it to market, including their USP, competitor analysis, and buyer insights.

During this session, participants will gain an understanding of market research methods and their practical applications for their businesses.

Topics covered:

  • Gain knowledge of different types of market research tools covering a range of no-cost market research tools available to businesses in Ireland.
  • Learn how to define and understand the needs of your customers.
  • Identify your USP (Unique Selling Point / Competitive Advantage).
  • Learn how to test your product / service based on market research.
  • Take time to make sure your business idea will work – participants will understand how their market research results will work together with other considerations (financial projections, capital requirements, etc.) to assess the viability of their business

About the Tutor - Danny Sheahan:

Danny has been a market research professional since 1994, with experience at AXA Insurance, KOTRA (Korean Trade Promotion Agency), and his own successful market research business, Delve Research, established in 2004. Danny is an active member of the Market Research Society, The Marketing Institute of Ireland, ESOMAR and the Independent Consultants Group. He has delivered market research training to over 400 Irish start-up businesses.

Book your place!

You can book your place by following the link below:


For any further information contact Carrie O'Donoghue at [email protected].

Booking for this event has now closed.