Are you looking for ideas on how to adapt your marketing and PR activities during the Covid-19 outbreak?

Are you looking for examples of innovative and smart ways to adapt your product or service to this new reality?


Ballyhoura Development is piloting the first Virtual Classroom Workshop designed for businesses in the Tourism & Hospitality Industry that have been adversely affected by the current global Covid-19 crisis.

This series of two workshops will be delivered by Elke O’Mahony, Marketing and Business Consultant from Bia Sásta, and will run over the course of two mornings.

Spaces are limited!

Book your space by e-mail to [email protected] or call John Hassett (Development Officer) on 087-6555260.

PR for your Business - Workshop Overview: 

Day 1 (Wednesday 8th April) 10 am – 12 pm

Module 1: Finding and connecting with my customer

Exploring ways and opportunities on how to communicate with customers during the Coronavirus outbreak. Examples and ideas of how to stay relevant during the lockdown phase.

Module 2: My Story

It can prove challenging in times like this to get coverage for your business in local/national press or online. By creating a narrative that is of interest to editors, this challenge can turn into an opportunity. This module will look at what a story is and how to tell it. 

Day 2 (Thursday 9th April) 10 am – 12 pm

Module 3: How to write my Story

Practical ways of telling a story within a press release and for online publishing.

Module 4: The Press List

Practical advice on how to send out a press release or Story to both traditional and digital publishers. How to find contacts, how to choose the outlet used, and how to pitch the press release.  

Extra: Each participant will have the opportunity to book a 30 minute one-to-one consultation with the trainer on matters specific to their business.

Booking for this event has now closed.