Tourism in Ballyhoura Country

Tourism has been a key area of development and growth in the Ballyhoura area since the late 1980s, when a group of local community members recognised the need to diversify the local economy to address the decline, and considered that tourism development offered considerable potential.  

Arising from this, the Ballyhoura Fáilte Society was established as a tourism cooperative to promote tourism in the area.  The group quickly realised that while there was considerable tourism potential locally, there was a need to widen the area of operation, and to invest in infrastructure and product development in order to attract sufficient numbers of visitors. Furthermore, they recognised that diversifying the rural economy would require them to extend their focus beyond tourism. This led to the process of preparing the first Integrated Development Plan, and the subsequent establishment of Ballyhoura Development. Tourism remains a key growth area within Ballyhoura Country, with tourism investment resulting in continued growth in accommodation, visitor attractions and food service provision, driven by a coherent tourism development, marketing and training strategy which is supported by regional and national statutory tourism and training partners and local authorities.

Supporting the Tourism & Hospitality Sector through COVID-19 

Ballyhoura Development continues to work with and support tourism businesses, attractions and activity providers in the Ballyhoura region that are impacted by COVID-19.

View Supports available to Tourism Businesses

Support from Ballyhoura Development

If you are a tourism provider, why not take the opportunity to review and see how you could improve your business marketing activities?  One-to-one clinics are held each month in Kilmallock and Cappamore in Co Limerick, and in Mitchelstown in Co Cork.  

Book an appointment

FREE IT Skills Training for your Staff Team

Free Digital skills training is now available to tourism businesses and tourism service providers that would like to train or upskill their team/staff how to use or improve their digital skills. Training can be tailored to your specific industry (e.g. Hospitality or  Tourism).  This training can be provided in your premises, at no cost, to a group of 8 or more.  If you have fewer than 8 staff, why not link up with another business in your area?

If you would like to discuss this further, or to book a training course to be delivered in your premises, please contact Carrie O'Donoghue at [email protected] or on 063 91300.