Ballyhoura Country is gearing up in spite of the challenging times facing the tourism industry and held an online virtual launch of the new tourism website ‘’ on Thursday 7th of May 2020.

The website's vision is to boost online presence for Ballyhoura Country and set the region apart to capture the imaginations of visitors within Ireland and overseas. The new website will work as a showcase to relaunch tourism in the region and as a continuing support to local tourism businesses and community tourism groups. A key driver for tourism over the coming couple of years will be domestic travel and tourism as the world travel market gets back on its feet.

Jana Mannion, Tourism Marketing Officer for Ballyhoura Country, highlighted the importance of a collaborative and cohesive strategy of promoting the region during this challenging time, at the launch:

“It is important to stay positive, plan ahead and find new opportunities. Now it’s time to boost awareness, so when this is over, and travel demand is released, we are on top of the game.”

Famed for its beauty and wild places, Ballyhoura Country provides the perfect setting for an action-packed activity based holiday, the opportunity to stroll through medieval history or unwind alongside its riverbanks, parks and gardens. Situated at the crossroads of Munster, on the borders of counties Tipperary, Limerick and Cork, Ballyhoura Country is an area of undulating green pastures, woodlands, hills and mountains. The ancient and unspoilt landscape, an abundance of significant heritage sites, thrilling outdoor activities and friendly people make it the perfect place to discover rural Ireland.

The new Ballyhoura website allows visitors to virtually view and plan their holidays through high quality and engaging content. Down-to-earth, honest, fun, family-friendly and real are some of the words that test users used to describe the website. A modern and mobile-optimised website, it provides users with an online one-stop-shop, with all the information people normally search for, about Ballyhoura tourism attractions, activity providers, trails, places to stay & eat and events & festivals that are happening in the region. We believe the tone is friendly and dynamic, and we will be updating it to ensure that it revolves around visitor needs and ‘feelings’.

Visit now and follow ‘Visit Ballyhoura’ on our social media platforms and be part of it!

For tourism businesses interested in profiling on the Visit Ballyhoura website, contact Ballyhoura Tourism Marketing Officer via email on [email protected].